In line with our corporate rebranding, at SEA Technology we have taken an important step forward in our digitalisation journey with the launch of our new website. Our aim was to move beyond the previous static, corporate-style layout in favour of a contemporary, fluid design created to respond concretely to the needs of professionals.
Housed within a new information architecture, products and services become the true focus of the digital experience, designed to reduce browsing time and make information easier to find.
But, in practical terms, how has the new site changed?
What’s new
Mega-Menu: a new visual horizon
We have said goodbye to traditional text-based drop-down menus. Exploration now relies on a visual Mega-Menu divided into macro-categories (Cutting, Core drilling, Grinding, Compaction, Controlled demolition, High frequency), enhanced with evocative images, detailed sub-types and direct links to products.
In this way, the online catalogue evolves into a highly interactive structure that lets users explore the machines visually and easily consult their technical specifications.
“Request a demo”: experience innovation first-hand
The “Request a demo” section is the centrepiece of the new portal. Strategically positioned in the header and on the product pages, this Call-To-Action turns curiosity into a concrete opportunity: by filling in a simple, quick form, users are contacted to arrange a field trial of the machines they are interested in, so they can test their reliability and performance directly on site.
The new showcase: for new products and top-of-the-range models
The Home Page comes alive with a new dynamic slider area. This showcase acts as a privileged window, designed to give maximum visibility to the launch of new machines, the presentation of flagship products and the sharing of the most important news. The area supports a dynamic mix of constantly updated content, perfect for keeping professionals up to date with the latest technological developments in the sector.
Just a click away: quick access to downloads
The new dedicated downloads button, built directly into the top utility bar, lets you retrieve technical data sheets, manuals and price lists quickly and easily.
For those who work with technical equipment every day, time is a precious resource. That is why we have introduced a dedicated downloads button, visible in the site’s top utility bar. This shortcut lets you retrieve user manuals and up-to-date catalogues simply, quickly and without wasting time.
The practical benefits for users
Solutions at your fingertips: fast, efficient search
Thanks to advanced, optimised filters specific to each type of work, construction professionals and business partners can identify the right tool or machine in just a few seconds, filtering the extensive catalogue according to the real operational needs of their site.
Greater technical clarity and transparency
The product pages take a leap in quality, becoming even richer and more complete. Each one is now supported by high-resolution images showing the details of the machines, and by an immediate, intuitive link between the main product and its range of spare parts or accessories.
Improved Mobile Usability
Professionals and technicians do not work at a desk; they are constantly out in the field. That is why the interface follows a mobile-first approach and, on smartphones and tablets, enables quick consultation, smooth reading and immediate technical support directly from the site.
A direct channel for requesting assistance and demonstrations
By creating a dedicated communication channel, we have shortened the distance between our company and those working in the field. The process is fully streamlined and makes it easy to request a practical demonstration of the machines or to receive targeted technical assistance.
Discover the new SEA Technology website now!
