The renowned coach, now at the helm of the Brazilian national team, will continue to be the face of SEA Technology.
One of the campaign photos has also been chosen for the Mister’s latest publishing project.
SEA Technology announces the renewal of its partnership with Carlo Ancelotti as brand ambassador for the whole of 2026.
Following the success of the collaboration in recent years, the coach – recently appointed head coach of the Brazilian national football team – will continue to represent the values of excellence, expertise and authenticity that have always distinguished SEA Technology.
The new advertising campaign will be created by the renowned Milanese photographer Attilio Capra, known for his essential style and his ability to bring out the personality of the subjects of his portraits.
“We are proud to continue this journey together with Carlo Ancelotti,” says Mirco Dall’Olio, Chairman and Chief Executive Officer of SEA Technology.
“The renewal of this collaboration comes at an extraordinary moment in Carlo’s career; his appointment as head coach of Brazil confirms his talent and international stature. It is an honour for us to associate our brands with such a professional, who embodies values of reliability, dedication and leadership like few other figures in the world of sport or in other fields.”
Carlo Ancelotti comments: “In SEA Technology I have found a partner that shares my vision of work and life: attention to detail, constant commitment and respect for tradition. I am happy to continue this journey together and to represent an Italian brand that looks to the future with passion and wants to expand abroad, carrying the values we share beyond national borders.”
An alignment between the Reggiolo-born head coach and SEA Technology that goes beyond agreements: for his latest publishing project, Ancelotti actually chose one of the photos taken during the shoot with SEA Technology, proof of an alignment not only in values but also in style.
The renewal consolidates a now well-established bond with one of the greatest coaches in football history, a symbol of excellence and credibility in the world of sport.
