Not just exhibitions, but real opportunities to promote SEA Technology’s cutting, core drilling and surface treatment solutions and let people try them first-hand. These are the SEA Technology demo days, organised at partner dealers and at the most representative dealers in their respective areas.
A simple, appealing format
These events involve setting up an exhibition space with a gazebo, desk and test area, where the SEA Technology van, equipped with all the machines and tools in the catalogue, is also stationed. Everything takes place under the supervision of demonstrator Denny Ferroni and the SEA Technology area manager or agent responsible for the dealer hosting the event.
Solutions for every need
Visitors can discover, learn and try out techniques that are useful in their work. Particularly popular are, for example, the cutting tests on iron, concrete and wood with the exclusive Laser Cinque blades, and the demonstrations of dry core drilling in reinforced concrete with the Seadrill 1800 and diamond tools such as the Corona Tre 150 and Corona Tre 300.
Why organise a demo day
A customer often stays only as long as strictly necessary to buy or collect goods; counter staff do not always have the chance to show them other products or pass on information. Organising a demo day helps bridge this gap.
- The displays have a considerable visual impact on everyone visiting the store and attract those most likely to be interested in finding out more.
- The dealer can present and promote new products, offer expert advice and help customers solve any problems with direct support from SEA Technology. It is also an excellent opportunity to update and train their own sales force.
- The range of professionals who usually attend these events is very wide: construction companies and installers, but also specialists in specific areas such as public green spaces, compaction and many other sectors.
- Invitations and posters for the event are supplied customised with the store’s logo and contact details, ready to send to customers.
- This format is unrivalled among Italian manufacturers of small equipment and diamond tools, while it is standard practice for the world’s leading power tool brands.
How and when
The events take place throughout the year, with 1 to 3 events a week, at partner dealers and other key stores in their respective areas. In September 2021 alone, 8 events were organised at dealers and 2 directly on site, with the aim of providing support to partner dealers’ customers.
To organise a demo day, contact your local SEA Technology agent or request further information by contacting the company directly.
